Asian Gaming Specialists

We started EQHO Games Localization for one reason—we love games. We know you’ve put in the late nights, and you live and breathe your game. That’s why we put our heart and soul into games localization projects. Just like you, we immerse ourselves in the storyline and characters without losing sight of the gameplay and user experience. But it’s our Hollywood-style production approach games localization processes that delivers world-class results for blockbuster games.

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Asian Gaming

According to Newzoo, Asia now accounts for nearly 44% of the global games market and generates $36 billion in revenues. The Big 6 in Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam) are poised to double games revenues from $1.1 billion in 2015 to $2.2 billion by 2017. Currently the online population in Southeast Asia is 187.7 million with 126.2 gamers. Those that get their games localization strategy right are reaping the rewards. Find out more about the Southeast Asia games localization market
here...

How it's done


Familiarize—Game SMEs, gaming translators and editors play your game, watch game demos, study character bios, and immerse themselves in the storyline.

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Localize—applying the knowledge from the familiarization phase, a specially selected team linguists and game SMEs localize your content, paying close attention to any cultural sensitivities.

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Voice—a Casting Director leads script rehearsals and auditions to select voice actors who deliver the ultimate performance.

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Test—full-service functional and linguistic testing on multiple platforms and devices. Testing also includes in-game purchasing, 3G/4G connectivity, and more.

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Gamer SME

Battle Hardened Gamers who have the drive and passion to guide the localization process. They support the development of game-specific terminology, provide consultation to the project team to address game specific language, functional and cultural issues.

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Clients

The Strategy Guide to Winning in Asia with Games Localization

  • - Insights into the Asian gaming markets
  • - Games localization tips for Asia
  • - Statistics, user preferences, and more

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