The Strategy Guide to Game Localization in Asian Markets

Traditional strategy guides help you avoid hazards, find the hidden treasure and save the princess – ours is better. In this strategy guide, you’ll not only learn:

  • Where the localization hazards lurk in each country
  • How to avoid the kind of faux pas that can get you kicked out of the kingdom

You’ll also learn:

  • Where the secret treasures are – like where the annual spend per player is highest (Japan) or in which countries you’re most likely to get the best response for your massive multiplayer RPG.
  • The challenges of marketing mobile games abroad, and why the most tempting market may also be the most perilous.

There may be dragons in foreign waters! But with the right localization strategy, you might just be able to tame them.