We’re starting in Southeast Asia precisely because so few people do. You know you want into the South Korean and Japanese markets. And China? That country is the largest gaming nation in the world.
But the six countries that make up Southeast Asia are vital, active, game-hungry markets too.
Meet the Big Six
Thailand, Indonesia, Malaysia, Singapore, Vietnam and the Philippines.
Newzoo estimates that revenues in the Southeast Asian games market will double to $2.2 billion by 2017.
These regions are young – as in the majority of their populations are in the target age ranges for game playing – between 15 to 54 years old.[i] Newzoo also estimates that these countries hold a total of 126.2 million gamers, 59.7 million of whom pay for the privilege.