Mobile Gaming on the Move – Challenges of Casual Gaming Localization

China, Japan and South Korea comprise the world’s largest mobile gaming market with $12.2 billion in total revenue as of 2014.

If you’re counting, that’s 48 percent of the total global revenue for mobile games from just those three countries, and numbers of users are rising quickly.


Here are a few more vital statistics on the Asian mobile gaming front:

  • Android phones are far more popular than iPhones. In China, for instance, Android devices have a 64.2 percent market share, which is more than twice that of all iOS devices.


  • Thailand loves their Samsung and Apple phones nearly equally, with Nokia as a close third. However, inexpensive local brands are common too.


  • Indonesia, Cambodia, and Vietnam prefer Nokia, but Malaysia and the Philippines sit solidly on the Samsung fan wagon.


  • Japan’s market for both iPhone and Android games is the largest in the world, with a value 1.33 times the size of the U.S. market (as of October 2014)


Challenges of Mobile Gaming


Find out more by downloading our eBook on The Strategy Guide to Winning in Asia with Games Localization