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EQHO and Bug-Tracker Sign Strategic Partnership for Expansion of Southeast Asian and Canadian Games Markets


Game developers benefit from single-sourced suite of Asian game localization and testing services

Montreal 24 November 2016: Montreal-based Bug-Tracker Laboratories, dedicated to quality assurance and localization testing in the video gaming industry, announced today the signing of a strategic partnership with Singapore-based EQHO Globalization, a specialists in Asian game localization.

Both companies count major gaming brands such as Bandai, Blizzard and EA as clients, so the partnership will accelerate the Asian language localization-to-testing process by providing game developers with a suite of integrated games localization, multilingual voice production, testing and QA services. Bug-Tracker had a presence in China for six years so will leverage this experience for a strategic re-entry into the lucrative Southeast Asian markets, which is poised to grow to $2.2 billion by 2017. Bug-Tracker will establish secure testing facilities within EQHO’s Bangkok production center, whilst EQHO will benefit by establishing a physical presence in the $3 billion Canadian games market.

“We’re excited about the growth opportunities brought about by this mutually beneficial partnership”, stated Antoine Carre, President of Bug-Tracker Laboratories. “Our services complement each other, resulting in the further development of activity in the emerging Southeast Asian market, ultimately promoting and contributing to its growth. A joint venture with EQHO is our ultimate goal.”

Commenting on the recently penned agreement, Phanitanan Sanitprachakorn, EQHO’s Group CEO, said, “Bug-Tracker broadens and deepens our game testing services so we can better serve our clients with a more integrated service portfolio. We are looking forward to making the partnership work, take advantage of the respective geographical expansion we are providing each, whilst leveraging EQHO’s 20 years of Asian game localization expertise along the way”.

The Asian games market has grown 10.7% year-on-year compared to an industry average of 8.5% and, according to Newzoo, Asia represents 58% of the growth of the global games market. As games developers look East to drive more revenues, EQHO is rolling out consulting services to provide market entry strategies, partner identification and distribution channels, especially in ‘Big 6’ markets, namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, for global games developers.

 

About EQHO

Headquartered in Raffles Place, Singapore, and with end-to-end production centers in Thailand and Laos, EQHO Globalization Pte. Ltd. delivers complex, multi-discipline translation and multilingual voice services to global brand leaders, including 23 of the Forbes Top 30 companies. In 2015, EQHO’s team of 3,500 linguists translated 80 million words into 60 languages and delivered 51,666 minutes of multilingual audio. EQHO is ISO 9001:2015 and ISO 17100:2015 certified by Intertek, and is recognized by the Common Sense Advisory as one of Asia’s fastest growing language service providers.

About Bug-Tracker Labs

The many services offered at Bug-Tracker Laboratories include functionality, localization and certification testing in a wide range of mobile applications, PC, console and virtual reality games. Through their 18 years of experience in the gaming industry, Bug-Tracker has developed the most efficient processes and methodologies to accompany you to success through the last steps before the launch of your titles. For more information, visit www.bug-tracker.com.