Mobile Gaming
By eqho / Wednesday December 12th, 2018

7 Reasons Why You Should Localise Your Mobile App/Game

Localisation must become an essential component of your marketing strategy, especially in the world of mobile apps and games....

Read More
Culturalization, Strategy
By eqho / Wednesday December 12th, 2018

The Cultural Dimension In Games Localisation

Games are a cultural experience for the people who play them. If you are developing games for a single market, you may...

Read More
Mobile Gaming
By eqho / Wednesday December 12th, 2018

How Mobile Game Localization Can Increase Your Global Market Share

The gaming industry is no longer limited by geography. Gamers are now easily connecting with peers and developers across the globe. What...

Read More
Culturalization, Japanese Gaming, Southeast Asian Gaming
By eqho / Wednesday December 12th, 2018

Game Localization Tips

It can be difficult to navigate global politics when all you want to be is a game designer. If you don't localize,...

Read More
Chinese Gaming, Strategy
By eqho / Wednesday December 12th, 2018

Game localization on a tight budget – tips when choosing game translation languages

Congratulations - the Internet has opened up the global gaming market to you like no generation before! However, if you try to market...

Read More
Interviews with the team, News, Processes, Southeast Asian Gaming, Strategy
By eqho / Wednesday December 14th, 2016

EQHO and Bug-Tracker Sign Strategic Partnership for Expansion of Southeast Asian and Canadian Games Markets

Game developers benefit from single-sourced suite of Asian game localization and testing services Montreal 24 November 2016: Montreal-based Bug-Tracker Laboratories, dedicated to quality assurance and localization testing in the video gaming...

Read More
Culturalization, Games Testing, Interviews with the team, News, Processes, Strategy
By eqho / Thursday July 21st, 2016

An interview with Nutchayun AKA ‘GAME’ – EQHO Games Account Manager

Game – do you find Games Testing fun?

YES! The best part is being involved in the creative process. Whether it...

Read More
Chinese Gaming, Culturalization, Japanese Gaming, Southeast Asian Gaming, Strategy
By eqho / Wednesday July 6th, 2016

Challenges to entering the mobile gaming market abroad

Breaking into Asian mobile games markets is no cakewalk. While some games, like Clash of Clans, enjoy multi-year runs of wild popularity, they are the exception rather than the rule....

Read More
Chinese Gaming, Japanese Gaming, Mobile Gaming, Strategy
By eqho / Wednesday June 22nd, 2016

Mobile Gaming on the Move – Challenges of Casual Gaming Localization

China, Japan and South Korea comprise the world’s largest mobile gaming market with $12.2 billion in total revenue as of 2014. If you’re counting, that’s 48 percent of the...

Read More
Japanese Gaming, Strategy
By eqho / Monday June 20th, 2016

Tackling the Tempting, Yet Perilous Japanese Mobile Games Market

“The largest mobile games market in the world” sounds awfully tempting, doesn’t it?

  It’s like the Wonka Factory to a chocoholic, or Comicon to a Joss Whedon fan. It’s...

Read More