Interviews with the team, News, Processes, Southeast Asian Gaming, Strategy
By eqho / Wednesday December 14th, 2016

EQHO and Bug-Tracker Sign Strategic Partnership for Expansion of Southeast Asian and Canadian Games Markets

Game developers benefit from single-sourced suite of Asian game localization and testing services Montreal 24 November 2016: Montreal-based Bug-Tracker Laboratories, dedicated to quality assurance and localization testing in the video gaming...

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Culturalization, Games Testing, Interviews with the team, News, Processes, Strategy
By eqho / Thursday July 21st, 2016

An interview with Nutchayun AKA ‘GAME’ – EQHO Games Account Manager

Game – do you find Games Testing fun?

YES! The best part is being involved in the creative process. Whether it...

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Chinese Gaming, Culturalization, Japanese Gaming, Southeast Asian Gaming, Strategy
By eqho / Wednesday July 6th, 2016

Challenges to entering the mobile gaming market abroad

Breaking into Asian mobile games markets is no cakewalk. While some games, like Clash of Clans, enjoy multi-year runs of wild popularity, they are the exception rather than the rule....

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Chinese Gaming, Japanese Gaming, Mobile Gaming, Strategy
By eqho / Wednesday June 22nd, 2016

Mobile Gaming on the Move – Challenges of Casual Gaming Localization

China, Japan and South Korea comprise the world’s largest mobile gaming market with $12.2 billion in total revenue as of 2014. If you’re counting, that’s 48 percent of the...

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Japanese Gaming, Strategy
By eqho / Monday June 20th, 2016

Tackling the Tempting, Yet Perilous Japanese Mobile Games Market

“The largest mobile games market in the world” sounds awfully tempting, doesn’t it?

  It’s like the Wonka Factory to a chocoholic, or Comicon to a Joss Whedon fan. It’s...

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By eqho / Friday June 17th, 2016

Finding out which cultural issues may affect your game

In our last post, we spoke all about the 4 pitfalls of Culturalization – History; Religion; Customs & Beliefs; Cultural/Ethnic Friction; and Geopolitical Perspectives. Now it’s time to...

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Culturalization, Strategy
By eqho / Wednesday May 11th, 2016

The 4 Game-Overs of Culturalization

OK, so you've got a seriously great game that blows people away in the US. It's bound to have the same impact in China, Japan and South Korea, right? Wrong....

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Culturalization, Strategy
By eqho / Tuesday April 26th, 2016

The importance of understanding different cultural nuances in games translation

Translating any work of art into a new language brings with it a wide range of challenges that must be overcome. It is not enough to merely convert the text...

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Chinese Gaming, News, Strategy
By eqho / Tuesday April 12th, 2016

What will the lifting of China’s games console ban mean for localization?

After enacting temporary changes at the beginning of 2014, China has at last reversed its ban on the import and sale of foreign videogame consoles. Originally enacted in 2000, the...

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News, Southeast Asian Gaming, Strategy
By eqho / Thursday March 31st, 2016

Why Southeast Asia?

We’re starting in Southeast Asia precisely because so few people do. You know you want into the South Korean and Japanese markets. And China? That country is the largest gaming...

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